How can we instill trust and clarity within our customers during product-discovery?
PROJECTS
TIME
Aug 2023 - Aug 2024
Role
UX Designer
With
Become, Spend and Pay team
LEARN MORE
Please email me for more details
TIME
Aug 2023 - Aug 2024
Role
UX Designer
With
Become, Spend and Pay team
LEARN MORE
Please email me for more details
TIME
Aug 2023 - Aug 2024
Role
UX Designer
With
Become, Spend and Pay team
LEARN MORE
Please email me for more details
CATEGORY PAGES
A goal-based approach towards finding the right account.
CATEGORY PAGES
A goal-based approach towards finding the right account.
CATEGORY PAGES
A goal-based approach towards finding the right account.
launched
3 pages: Savings, Checking, Kids & Teens
BACKGROUND
Customers were opening the wrong accounts
Our bank products shared similar naming patterns, causing customers to apply for the wrong accounts. Our support centers would then invest lots of time helping our customers troubleshoot and re-apply for the correct account.
BACKGROUND
Customers were opening the wrong accounts
Our bank products shared similar naming patterns, causing customers to apply for the wrong accounts. Our support centers would then invest lots of time helping our customers troubleshoot and re-apply for the correct account.
BACKGROUND
Customers were opening the wrong accounts
Our bank products shared similar naming patterns, causing customers to apply for the wrong accounts. Our support centers would then invest lots of time helping our customers troubleshoot and re-apply for the correct account.
Approach
A funnel-down approach
We believe that designing a goal-based experience will allow our customers to easily identify and open the right account. As opposed to finding the correct option based on their memory, we believe that having a process-of-elimination can smoothen the current experience.
Approach
A funnel-down approach
We believe that designing a goal-based experience will allow our customers to easily identify and open the right account. As opposed to finding the correct option based on their memory, we believe that having a process-of-elimination can smoothen the current experience.
Approach
A funnel-down approach
We believe that designing a goal-based experience will allow our customers to easily identify and open the right account. As opposed to finding the correct option based on their memory, we believe that having a process-of-elimination can smoothen the current experience.
iMPACT
Increased engagements and applications
These pages have increased the average scroll-depth from 25% of the page to 75% of the page.
iMPACT
Increased engagements and applications
These pages have increased the average scroll-depth from 25% of the page to 75% of the page.
iMPACT
Increased engagements and applications
These pages have increased the average scroll-depth from 25% of the page to 75% of the page.
Financial success hub
Financial literacy, simplified.
Financial success hub
Financial literacy, simplified.
Financial success hub
Financial literacy, simplified.
launched
BACKGROUND
Supporting our customers to help them achieve their financial goals
New financial habits require support and intentional effort to adopt. The financial success hub provides resources that customers can utilize to bridge the gap between their current and ideal financial state.
BACKGROUND
Supporting our customers to help them achieve their financial goals
New financial habits require support and intentional effort to adopt. The financial success hub provides resources that customers can utilize to bridge the gap between their current and ideal financial state.
BACKGROUND
Supporting our customers to help them achieve their financial goals
New financial habits require support and intentional effort to adopt. The financial success hub provides resources that customers can utilize to bridge the gap between their current and ideal financial state.
iMPACT
Launched at the end of 2024
Details coming soon.
iMPACT
Launched at the end of 2024
Details coming soon.
iMPACT
Launched at the end of 2024
Details coming soon.
Bank Home Page
First impressions are important.
Bank Home Page
First impressions are important.
Bank Home Page
First impressions are important.
launched
background
How can we enhance the user experience by connecting customers with their desired next-steps?
Previously, our home page required more proactive efforts from our customers. They needed to spend time looking through each section to determine where the next click will take them. Our goal was to streamline this experience, creating a more intuitive design for our customers.
background
How can we enhance the user experience by connecting customers with their desired next-steps?
Previously, our home page required more proactive efforts from our customers. They needed to spend time looking through each section to determine where the next click will take them. Our goal was to streamline this experience, creating a more intuitive design for our customers.
background
How can we enhance the user experience by connecting customers with their desired next-steps?
Previously, our home page required more proactive efforts from our customers. They needed to spend time looking through each section to determine where the next click will take them. Our goal was to streamline this experience, creating a more intuitive design for our customers.
Impact
Recently launched
Details coming soon.
Impact
Recently launched
Details coming soon.
Impact
Recently launched
Details coming soon.
Internal Tool
Details available upon request.
Internal Tool
Details available upon request.
Internal Tool
Details available upon request.
Overview
Empowering designers to design iteratively and efficiently.
Designed a toolbox to help teammates effectively and efficiently translate ideas into visuals, catalyzing their turnaround times and increasing the opportunity to explore more effective solutions.
Overview
Empowering designers to design iteratively and efficiently.
Designed a toolbox to help teammates effectively and efficiently translate ideas into visuals, catalyzing their turnaround times and increasing the opportunity to explore more effective solutions.
Overview
Empowering designers to design iteratively and efficiently.
Designed a toolbox to help teammates effectively and efficiently translate ideas into visuals, catalyzing their turnaround times and increasing the opportunity to explore more effective solutions.
ABOUT
Last updated on 01/29/2025