Building foundational B2B products and enhancing the current user experience.
PROJECTS
TIME
8 Months
(Dec. 2022 - Aug. 2023)
rOLE
Founding designer
(freelance)
WITH
Allison Gregory (Co-founder)
Isabella Armas-Leon
Learn more
Overview
What's AreaHub?
Overview
What's AreaHub?
Overview
What's AreaHub?
What is AreaHub?
Where you spend your time matters!
Whether it is a personal or a professional investment, properties will inherently be impacted by its environment. AreaHub helps bridge the gap between individuals/businesses and their local climate, breaking down nuanced, technical forecasts into digestible and actionable information.
What is AreaHub?
Where you spend your time matters!
Whether it is a personal or a professional investment, properties will inherently be impacted by its environment. AreaHub helps bridge the gap between individuals/businesses and their local climate, breaking down nuanced, technical forecasts into digestible and actionable information.
What is AreaHub?
Where you spend your time matters!
Whether it is a personal or a professional investment, properties will inherently be impacted by its environment. AreaHub helps bridge the gap between individuals/businesses and their local climate, breaking down nuanced, technical forecasts into digestible and actionable information.
MY ROLE
Founding designer.
My role was to establish a design system that will help us standardize the existing and future designs produced by the platform. Additionally, I was responsible for the end-to-end design of the B2B portal, which consisted of 6+ rounds of user research with clients, initial ideations, and the final, launched portal.
MY ROLE
Founding designer.
My role was to establish a design system that will help us standardize the existing and future designs produced by the platform. Additionally, I was responsible for the end-to-end design of the B2B portal, which consisted of 6+ rounds of user research with clients, initial ideations, and the final, launched portal.
MY ROLE
Founding designer.
My role was to establish a design system that will help us standardize the existing and future designs produced by the platform. Additionally, I was responsible for the end-to-end design of the B2B portal, which consisted of 6+ rounds of user research with clients, initial ideations, and the final, launched portal.
B2B Portal
0-1 Design of AreaHub's Business Portal
B2B Portal
0-1 Design of AreaHub's Business Portal
B2B Portal
0-1 Design of AreaHub's Business Portal
launched
Background
AreaHub was onboarding its first B2B clients.
When I had joined AreaHub, there was a pre-existing experience for personal users: customers were able to get basic assessments regarding their local environment to help them in making any decisions or take precautions. AreaHub also aimed to expand its services to B2B clients. My role here was to lead the end-to-end design process in understanding cusotmer needs, ideate and refine our design direction, and ultimately collaborate with tech to launch the first B2B portal for AreaHub.
Background
AreaHub was onboarding its first B2B clients.
When I had joined AreaHub, there was a pre-existing experience for personal users: customers were able to get basic assessments regarding their local environment to help them in making any decisions or take precautions. AreaHub also aimed to expand its services to B2B clients. My role here was to lead the end-to-end design process in understanding cusotmer needs, ideate and refine our design direction, and ultimately collaborate with tech to launch the first B2B portal for AreaHub.
Background
AreaHub was onboarding its first B2B clients.
When I had joined AreaHub, there was a pre-existing experience for personal users: customers were able to get basic assessments regarding their local environment to help them in making any decisions or take precautions. AreaHub also aimed to expand its services to B2B clients. My role here was to lead the end-to-end design process in understanding cusotmer needs, ideate and refine our design direction, and ultimately collaborate with tech to launch the first B2B portal for AreaHub.
Impact
Today, B2B clients are AreaHub's main customers.
Throughout this project, I led user interviews to help us understand the pain points of our customers and where AreaHub is able to provide the most value. The B2B portal is a visual manifestation of this close partnership between the clients and I, and today it is the foundation of the B2B interface that AreaHub anchors its platform on.
Impact
Today, B2B clients are AreaHub's main customers.
Throughout this project, I led user interviews to help us understand the pain points of our customers and where AreaHub is able to provide the most value. The B2B portal is a visual manifestation of this close partnership between the clients and I, and today it is the foundation of the B2B interface that AreaHub anchors its platform on.
Impact
Today, B2B clients are AreaHub's main customers.
Throughout this project, I led user interviews to help us understand the pain points of our customers and where AreaHub is able to provide the most value. The B2B portal is a visual manifestation of this close partnership between the clients and I, and today it is the foundation of the B2B interface that AreaHub anchors its platform on.
Redesign
Making a good impression.
Redesign
Making a good impression.
Redesign
Making a good impression.
Background
Redesigning of the pricing plans, home page, and B2C reports.
Originally, these pages carried many friction points: the home page was text-heavy and visually dense; the pricing page was ambiguous in its differentiation across the different B2C products; and the reports were difficult to digest due to the complexity of the data shown.
Background
Redesigning of the pricing plans, home page, and B2C reports.
Originally, these pages carried many friction points: the home page was text-heavy and visually dense; the pricing page was ambiguous in its differentiation across the different B2C products; and the reports were difficult to digest due to the complexity of the data shown.
Background
Redesigning of the pricing plans, home page, and B2C reports.
Originally, these pages carried many friction points: the home page was text-heavy and visually dense; the pricing page was ambiguous in its differentiation across the different B2C products; and the reports were difficult to digest due to the complexity of the data shown.
Impact
Connecting AreaHub with its customers.
By redesigning these key, customer-facing assets, AreaHub was able to establish more trust and positive associations with its customers. The redesign of the pricing plan page allowed users to clearly see what differentiated each of the products offered. This allowed them to confidently select the product that best matched their needs, lowering the chances of user error and subsequent disputes. The home page redesign refined the information architecture and visual patterns, allowing more opportunities for users to engage with the content in a more digestible manner. The reports redesign allowed users to effectively contextualize the various resources AreaHub provided.
Impact
Connecting AreaHub with its customers.
By redesigning these key, customer-facing assets, AreaHub was able to establish more trust and positive associations with its customers. The redesign of the pricing plan page allowed users to clearly see what differentiated each of the products offered. This allowed them to confidently select the product that best matched their needs, lowering the chances of user error and subsequent disputes. The home page redesign refined the information architecture and visual patterns, allowing more opportunities for users to engage with the content in a more digestible manner. The reports redesign allowed users to effectively contextualize the various resources AreaHub provided.
Impact
Connecting AreaHub with its customers.
By redesigning these key, customer-facing assets, AreaHub was able to establish more trust and positive associations with its customers. The redesign of the pricing plan page allowed users to clearly see what differentiated each of the products offered. This allowed them to confidently select the product that best matched their needs, lowering the chances of user error and subsequent disputes. The home page redesign refined the information architecture and visual patterns, allowing more opportunities for users to engage with the content in a more digestible manner. The reports redesign allowed users to effectively contextualize the various resources AreaHub provided.
branding
Establishing the visual voice.
branding
Establishing the visual voice.
branding
Establishing the visual voice.
Background
The intial brand identity was scattered.
Designed a toolbox to help teammates effectively and efficiently translate ideas into visuals, catalyzing their turnaround times and increasing the opportunity to explore more effective solutions.
Background
The intial brand identity was scattered.
Designed a toolbox to help teammates effectively and efficiently translate ideas into visuals, catalyzing their turnaround times and increasing the opportunity to explore more effective solutions.
Background
The intial brand identity was scattered.
Designed a toolbox to help teammates effectively and efficiently translate ideas into visuals, catalyzing their turnaround times and increasing the opportunity to explore more effective solutions.
Impact
Rebranding postponed.
Due to the heavy-lifting nature of a site-wide rebrand, the project has been backlogged until futher notice.
Impact
Rebranding postponed.
Due to the heavy-lifting nature of a site-wide rebrand, the project has been backlogged until futher notice.
Impact
Rebranding postponed.
Due to the heavy-lifting nature of a site-wide rebrand, the project has been backlogged until futher notice.
ABOUT
April (she/her) is a designer driven by curiosity, experimenting with different ways to create. Her work is a reflection of her accumulated interest in history, culture, philosophy, and play.
PLAYGROUND