Many of Capital One's products have similar names, so it can be a bit confusing for customers. Here, I detangled the experience and invited customers to anchor their exploration based on their goals and intention rather than a product name.
PROJECTS
TIME
Aug 2023 - Aug 2024
Role
UX Designer
With
Become, Spend and Pay team
TIME
Aug 2023 - Aug 2024
Role
UX Designer
With
Become, Spend and Pay team
TIME
Aug 2023 - Aug 2024
Role
UX Designer
With
Become, Spend and Pay team
CATEGORY PAGES
A goal-based approach towards finding the right account.
CATEGORY PAGES
A goal-based approach towards finding the right account.
CATEGORY PAGES
A goal-based approach towards finding the right account.
launched
3 pages: Savings, Checking, Kids & Teens
BACKGROUND
Customers were opening the wrong accounts
Our bank products shared similar naming patterns, causing customers to apply for the wrong accounts. Our support centers would then invest lots of time helping our customers troubleshoot and re-apply for the correct account.
BACKGROUND
Customers were opening the wrong accounts
Our bank products shared similar naming patterns, causing customers to apply for the wrong accounts. Our support centers would then invest lots of time helping our customers troubleshoot and re-apply for the correct account.
BACKGROUND
Customers were opening the wrong accounts
Our bank products shared similar naming patterns, causing customers to apply for the wrong accounts. Our support centers would then invest lots of time helping our customers troubleshoot and re-apply for the correct account.
Approach
A funnel-down approach
We believe that designing a goal-based experience will allow our customers to easily identify and open the right account. As opposed to finding the correct option based on their memory, we believe that having a process-of-elimination can smoothen the current experience.
Approach
A funnel-down approach
We believe that designing a goal-based experience will allow our customers to easily identify and open the right account. As opposed to finding the correct option based on their memory, we believe that having a process-of-elimination can smoothen the current experience.
Approach
A funnel-down approach
We believe that designing a goal-based experience will allow our customers to easily identify and open the right account. As opposed to finding the correct option based on their memory, we believe that having a process-of-elimination can smoothen the current experience.
iMPACT
Increased engagements and applications
These pages have increased the average scroll-depth from 25% of the page to 75% of the page.
iMPACT
Increased engagements and applications
These pages have increased the average scroll-depth from 25% of the page to 75% of the page.
iMPACT
Increased engagements and applications
These pages have increased the average scroll-depth from 25% of the page to 75% of the page.
Financial success hub
Financial literacy, simplified.
Financial success hub
Financial literacy, simplified.
Financial success hub
Financial literacy, simplified.
launched
BACKGROUND
Supporting our customers to help them achieve their financial goals
New financial habits require support and intentional effort to adopt. The financial success hub provides resources that customers can utilize to bridge the gap between their current and ideal financial state.
BACKGROUND
Supporting our customers to help them achieve their financial goals
New financial habits require support and intentional effort to adopt. The financial success hub provides resources that customers can utilize to bridge the gap between their current and ideal financial state.
BACKGROUND
Supporting our customers to help them achieve their financial goals
New financial habits require support and intentional effort to adopt. The financial success hub provides resources that customers can utilize to bridge the gap between their current and ideal financial state.
iMPACT
Launched at the end of 2024
Details coming soon.
iMPACT
Launched at the end of 2024
Details coming soon.
iMPACT
Launched at the end of 2024
Details coming soon.
ABOUT
April (she/her) is a designer driven by curiosity, experimenting with different ways to create. Her work is a reflection of her accumulated interest in history, culture, philosophy, and play.
PLAYGROUND